Social media marketing
Social media with a job, not just a posting schedule
We decide who your accounts are for, what they should make people do, and which formats get them there. Then we plan, produce, publish and manage the conversations, and review every month against that goal.
Quick answer
What does social media marketing from Arnira Infotech include?
A social strategy, a monthly content calendar, Reels, posts and carousels, captions, scheduling, and comment and DM management, with a monthly review of what worked and what to change. Arnira Infotech manages Instagram, Facebook and LinkedIn accounts for brands in healthcare, wellness, real estate, fashion and food, and links the accounts it manages on its Work page.
Sound familiar?
Why busy accounts still don’t grow
Posting consistently is necessary. It just isn’t a strategy.
No defined audience
Content tries to speak to everyone, so it lands with no one in particular.
A calendar without pillars
Posts are chosen week by week, so the feed feels random and nothing builds on what came before.
Comments and DMs left waiting
Interest goes cold when replies take days. Slow community management undoes good content.
Reporting on likes
Follower counts rise, but nobody can say whether social contributed a single enquiry.
What’s included
What social media management includes
We manage brand accounts end to end, or work alongside your in-house team.
- 01
Strategy and platform selection
Audience, goals and the two or three platforms worth your time. Not every business needs every network.
- 02
Content pillars
A repeatable structure, such as education, proof, product, people and offers, so content stays varied but coherent.
- 03
Monthly content calendar
Planned ahead, approved by you, and built around launches and seasonal moments.
- 04
Reels, carousels and statics
Formats chosen for the job: reach, saves, shares or clicks. Produced with our content team.
- 05
Copywriting
Captions in your brand’s voice, with clear next steps where they belong.
- 06
Publishing and community management
Scheduling, plus timely, on-brand replies to comments and messages.
- 07
Paid social support
Boosting proven posts and coordinating with performance campaigns when the goal is leads.
- 08
Monthly review
What earned reach, what started conversations, and what changes next month.
Our process
How we deliver social media marketing
Five stages, documented and agreed with you before work begins.
Audit
Your accounts, competitors and audience: what’s working, what’s noise.
Strategy
Goals, pillars, platforms, tone and a measurement plan you sign off.
Plan and produce
A monthly calendar, then the content to fill it.
Publish and engage
Scheduling, community management and quick responses.
Review
A monthly report and an updated plan, not a fixed formula repeated forever.
Business benefits
What it does for your business
Outcomes we work toward, not promises. Results depend on your market, offer and investment.
- 01
Trust before the first call
Buyers check your social presence. A consistent, useful feed answers questions before they ask.
- 02
A recognisable brand
Consistent visuals and voice make every new post work harder.
- 03
Conversations that turn into enquiries
Well-managed DMs and comments are often the first step of a sale.
- 04
Content that feeds every channel
Strong social content gets reused in ads, email and on your website.
Use cases
Social media management suits
- Visual categories such as hospitality, fashion, beauty, wellness, property and food.
- Founder-led and personal brands that want a consistent presence without doing it all themselves.
- B2B companies that need a credible LinkedIn presence for sales and hiring.
- Businesses with an active audience but no time to plan, post and reply properly.
How we’re different
What you get with Arnira
Strategy and production in one team
The people planning the content are the people making it, so ideas don’t get lost in a hand-off.
Real client accounts
We manage social for brands in healthcare, fashion, food, property and wellness. You can see the accounts in our work.
Clear on what social can and can’t do
Social builds trust and demand. For direct, trackable leads, we’ll recommend pairing it with paid media.
Know the difference
How SEO, paid media, social and content differ
They’re often sold as interchangeable. They aren’t. Each one does a different job, at a different speed.
| Channel | What it does | Speed | What you pay for | Best for |
|---|---|---|---|---|
| SEO | Earns visibility in unpaid search results | Months to build; compounds over time | Expertise, content and implementation | Capturing existing demand over the long term |
| Performance marketing | Buys placement on Google, Meta and other platforms | Days to launch; stops when spend stops | Management fee plus ad spend paid to the platform | Predictable, trackable enquiries now |
| Social media marketingThis page | Builds an audience and conversations on social platforms | Weeks to establish; steady build | Strategy, publishing and community management | Trust, recognition and relationships |
| Content creation | Produces the videos, designs and copy every channel uses | Per batch or campaign | Production: scripting, design, editing, copy | Feeding every other channel with strong assets |
Related work
Projects using this service
Real clients. Each links to the full project on our work page.
Where we work
Social Media Marketing for clients in India, Australia, the US and the UAE
FAQ
Social Media Marketing questions, answered
Which platforms do you manage?
Mostly Instagram, Facebook and LinkedIn, with others where the audience genuinely is. Platform choice is part of the strategy, not assumed.
How much content do you produce each month?
It depends on scope. Most engagements run on a monthly calendar with a mix of Reels, carousels and statics, agreed during strategy.
Do we approve posts before they go live?
Yes. You review the calendar and content in advance. We publish only what you’ve approved.
Can social media generate leads on its own?
It can start conversations and shorten sales cycles. For predictable, trackable lead flow, we usually pair it with paid campaigns.
Can you work across time zones?
Yes. Calendars are planned ahead and scheduled for your audience’s local time, whether that’s Sydney, New York or anywhere else.
Related
Services and reading that pair well
Social Media Marketing
Ready to talk
about social media marketing?
Tell us what you want to achieve. We’ll reply within one business day with honest thoughts on scope and next steps.