Performance marketing
Paid media judged on leads, not clicks
We plan Google Ads and Meta Ads as one system with tracking, landing pages and creative, then test and optimise against the number that matters to you: qualified enquiries at a cost per lead you’re comfortable with.
Quick answer
What is performance marketing at Arnira Infotech?
It means Google Ads and Meta Ads run as one system with conversion tracking, landing pages and creative. Tracking for forms, calls and WhatsApp is set up before budget is spent, and campaigns are judged on qualified enquiries and cost per lead, not clicks or impressions. Ad spend is paid by you directly to Google or Meta.
Sound familiar?
Where ad budgets usually leak
Campaigns rarely fail because of one bad setting. Spend leaks at the joins between targeting, page and measurement.
Tracking that counts the wrong thing
Page views and button clicks get reported as conversions, so the algorithm optimises for activity instead of enquiries.
Ads that send people to the homepage
The landing page doesn’t match the ad’s promise, so warm clicks bounce.
Broad targeting, thin qualification
Cheap leads arrive in volume and your sales team spends the week disqualifying them.
Set-and-forget accounts
Campaigns launched months ago, never tested, quietly drifting on automated settings.
What’s included
What we manage
We work inside ad accounts owned by your business. You keep full admin access at all times.
- 01
Google Ads
Search, Performance Max, Display and YouTube campaigns structured around intent and margin.
- 02
Meta Ads
Facebook and Instagram campaigns for lead generation, prospecting and retargeting.
- 03
Conversion tracking
GA4, Google Ads conversions and the Meta pixel or Conversions API, set up and tested before launch.
- 04
Landing pages
Pages built or rebuilt to match each campaign’s promise, tested on mobile first.
- 05
Ad creative direction
Briefs, copy and formats for each platform, produced with our content team.
- 06
Audience and creative testing
A structured test plan, so every month answers a question rather than repeating a guess.
- 07
Lead quality feedback loop
Offline conversion imports or CRM feedback, where available, so campaigns learn which leads become customers.
- 08
Reporting
Cost per lead, qualified lead rate and spend pacing, in plain language.
Pricing, explained
Management fee and ad spend are two different things
We keep these separate and visible, so you always know where the money goes.
Management fee
Covers strategy, campaign builds, tracking, testing, optimisation and reporting. Quoted as a fixed monthly retainer or project fee, agreed in writing before work starts.
Ad spend
Charged by the platform to the payment method on your own ad account. It goes to the media, not to us, and you can see every cent in your account.
We don’t publish package prices because scope varies widely. A proposal will show both figures, separately, with a recommended starting budget and the reasoning behind it.
Our process
How we deliver performance marketing
Five stages, documented and agreed with you before work begins.
Audit and goals
Account history, tracking health, unit economics and what a qualified lead looks like for you.
Measurement first
Conversion tracking and landing pages are fixed before any new budget is spent.
Build and launch
Campaign structure, audiences, creative and copy, launched with a written test plan.
Optimise weekly
Search terms, bids, audiences, placements and creative reviewed every week.
Report monthly
What happened, why, and what we’ll change next month.
Business benefits
What it does for your business
Outcomes we work toward, not promises. Results depend on your market, offer and investment.
- 01
Demand you can switch on
Paid media reaches buyers today, while slower channels build.
- 02
Spend you can trace
With tracking done properly, every dollar is attributed to an outcome or flagged as waste.
- 03
Faster learning
Structured tests tell you which offers, messages and audiences work, which informs every other channel.
- 04
Scalable when it works
Once cost per lead is proven, budget can grow with confidence instead of hope.
Use cases
Paid media makes sense when
- You need enquiries this quarter, not next year.
- You’re launching a new service, location or offer and want to test demand quickly.
- You already run ads but can’t say which campaigns produce customers.
- Your sales team needs a steadier flow of qualified leads to follow up.
How we’re different
What you get with Arnira
Landing pages are our job too
We can fix the page the ad points to, on the same timeline, through our web development team.
Your accounts, your data
Ad accounts, pixels and analytics live in your business’s name. If we ever part ways, everything stays with you.
No inflated promises
We don’t quote a return on ad spend before we’ve seen your numbers. We tell you what’s realistic after the audit.
Know the difference
How SEO, paid media, social and content differ
They’re often sold as interchangeable. They aren’t. Each one does a different job, at a different speed.
| Channel | What it does | Speed | What you pay for | Best for |
|---|---|---|---|---|
| SEO | Earns visibility in unpaid search results | Months to build; compounds over time | Expertise, content and implementation | Capturing existing demand over the long term |
| Performance marketingThis page | Buys placement on Google, Meta and other platforms | Days to launch; stops when spend stops | Management fee plus ad spend paid to the platform | Predictable, trackable enquiries now |
| Social media marketing | Builds an audience and conversations on social platforms | Weeks to establish; steady build | Strategy, publishing and community management | Trust, recognition and relationships |
| Content creation | Produces the videos, designs and copy every channel uses | Per batch or campaign | Production: scripting, design, editing, copy | Feeding every other channel with strong assets |
Where we work
Performance Marketing for clients in India, Australia, the US and the UAE
FAQ
Performance Marketing questions, answered
Google Ads or Meta Ads: which should we start with?
Google Ads captures people already searching for what you offer; Meta Ads reaches people who fit your audience but aren’t searching yet. We cover the trade-offs in Google Ads vs Meta Ads.
How much should we spend on ads?
It depends on cost per click in your category and how many leads you need. We work backwards from your targets and recommend a starting budget in the proposal, with the reasoning shown.
Is ad spend included in your fee?
No. Ad spend is paid directly to Google or Meta from your own account. Our fee covers the management work and is quoted separately.
What results can you promise?
We don’t promise a specific return on ad spend or lead volume upfront. Results depend on your market, offer, budget and sales process. After an audit we’ll give you a realistic view.
Do you run Google Ads for businesses in Australia, the US or Dubai?
Yes. We manage campaigns for Australian, US and Dubai and UAE businesses remotely, with campaigns, budgets and reporting in your currency and time zone.
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Performance Marketing
Ready to talk
about performance marketing?
Tell us what you want to achieve. We’ll reply within one business day with honest thoughts on scope and next steps.